Category Archives: marketing tip

People always say to me, “Of course your makeup looks good–it’s your job.” The truth is, although mastering makeup is a skill, it’s also about using techniques and tricks that can mean the difference between looking ordinary and looking drop-dead … Continue reading →

One of this summer’s hottest beach reads is “The Long Tail” by Chris Anderson. By now you probably already know the book’s thesis: The future of creating demand lies not at the head of the curve (e.g., the most popular … Continue reading →

1. Prepare for a negotiation by identifying what your underlying interests (not positions) are and by guessing what your negotiation counterpart’s interests might be (realizing that you might be wrong). Then, before speaking with your counterpart, generate some options that … Continue reading →