1. Don’t just dab concealer on dark circles. To really look fresh and well rested, you have to counteract the shadows cast by your eyes. To do so, pat on a yellow-based cover-up one shade lighter than your foundation as close to the lash line as possible, blending right up to the eye socket and on the sides of your nose.–Bobbi Brown

2. Always use a lash curler immediately after getting out of the shower;
the warm water makes the fragile hairs pliable so they’re easy to curl and less prone to break.–Kimberly Soane, New York City

3. Although brow powder fills in sparse spots and looks natural, the formula isn’t long-lasting and tends to smear by lunchtime. The fix? First, sweep on a brow pencil, then stroke on your powder; the pencil’s wax base will cause the powder to stick in place.–Tia Hebron, Sandy Springs, GA

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4. After applying foundation, rub your palms together for a minute, then press them gently onto your cheeks, chin, forehead, and nose. The warmth helps soften the base, making it look like your natural skin as opposed to an obvious layer of makeup.–Sherri Hubner, SnoqualmiВў, WA

5. A smart way to ensure that you don’t overdo your look: Start backward. For instance, after applying your foundation, swipe on your blush and lipstick before your eye makeup. This way your face will appear brighter, so in turn, you end up applying less eye shadow, liner, and mascara for a more natural take.–Ricki Gurtman, Morganville, NJ

6. For long, full lashes without clumps, try layering two mascaras. First, sweep on a coat of a volumizing formula, which has a cream base that gives lashes fullness, starting from the base of the lashes. Wait a few minutes for it to dry and then add a coat of lengthening mascara, which has a gel base that holds curl all day.–Tanya Miller, Victorville, CA

7. If you ever run out of–or forget-lipstick, make your own. Here’s how: Rub on a lip balm, then dip your finger into a pink-colored powder shadow or blush and press it onto your lips. You’ll wind up with a rich lip color that’s shiny and sheer.–Wendy Lick, Chicago

8. To really make your peepers pop, be sure there’s no skin showing between your lash line and liner on lids. First, apply a powder shadow or liner. Then gently lift lids and dab liner as close to the lash line as possible, which adds definition and creates the illusion of thicker lashes.–Ellice Schwab, NYC

9. A goof-proof piece of advice: When applying eye or lip liner, always anchor your elbows on your vanity or dressing table, which allows you to glide the liner on in a streak-free motion–like windshield wipers.–Shelby Sterrett, San Diego

10. For tired-looking eyes, minimize redness with a blue-based shadow and liner, which reduces discoloration. For instance, pair a soft gray eye shadow with a navy blue or smoky gray liner. Avoid anything that has a reddish base, such as purple, which will only emphasize your bloodshot eyes.–Barbara Stone, NYC

By: Brown, Bobbi, Prevention, Sep2006

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Through rich anecdotes and examples, Anderson does a wonderful job documenting the Long Tail’s impact on media and marketing. He makes plain how the blogosphere and online communities are creating an environment where a thousand points of light can outshine the largest of media. However, where the book falls short is in giving marketers a playbook. Here are three ways marketers can thrive in a Long Tail world.

RETHINK REACH
Reach metrics are the currency of the advertising community. We’re obsessed with eyeballs, gross ratings points and page views. But in a Long Tail world, reach has entirely new meaning. Many niche sites, for example, can’t hold a candle to the traffic at the head of the media curve. However, what they do have going for them is credibility. If your brand is mentioned five times on a site that your 20 most influential customers trust, that’s gold. Word of mouth will only ripple from there.

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FUND NICHES
In the last few years, some niches have crystallized nicely. For example, it’s easy to find thriving communities obsessed with BlackBerries and other gadgetry. The same goes for political blogs. Whether you’re a Lefty or a Righty, you have a home. However, sometimes the Long Tail doesn’t flow down into the niches you care about most. Marketers should play a role in funding the development of communities that give these birds of a feather places to flock together.

DEMAND MORE FROM MEDIA
Big Media has done a nice job adapting in the Long Tail environment-editorially. For example, news sites regularly link to blog posts, photos or videos uploaded by citizens. However, where they’re just getting started is in the sales side of the house. The Washington Post took a big step recently when it launched a blog ad network. Demand that your media partners help you find ways to build your brand through niches like the Post does.

By: Rubel, Steve, Advertising Age, 8/28/2006

2. Ask your counterpart what his or her underlying interests are. We often spend a lot of time guessing what the other side wants instead of jsut asking outright.

3. When counterparts won’t openly discuss their interests, float some options. Their responses Р§ or their objections Р§ might disclose what’s important to them.

4. Begin the dialogue with shared interests (the outcomes both sides want, such as a successful training session). That helps build rapport and momentum in the negotiation.

5. Once commonality is established, address differing interests (the things one side wants badly and the other side is indifferent about) by trading one for another. For example, “I’ll give you a written endorsement if you develop a promotional piece I can use to attract participants.

6. Use standards of legitimacy to resolve opposing interests (things both sides want but in opposite directions. For example, the client wants a low price and the vendor wants a high price).

7. When you reach a deal you’re satisfied with, continue to think creatively about how you can expand the pie, by introducing more options that enhance the deal for at least one side. That will lead to a stronger relationship and better terms in the future.

Source: T+DВ